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Public Relations (PR) is a strategic communication process used to build relationships between an organization and its publics. It is used to create, maintain, and manage the public image of an organization. PR professionals use a variety of tactics to create and maintain relationships with the public, such as media relations, crisis communication, and social media management. PR professionals work to create positive relationships between an organization and its publics, such as customers, employees, investors, and the media. They use a variety of tactics to create and maintain relationships, such as media relations, crisis communication, and social media management. PR professionals also work to create and maintain a positive public image for their organization. Some of the leading companies in the PR market include Edelman, Weber Shandwick, FleishmanHillard, Ketchum, and Hill+Knowlton Strategies. Show Less Read more